1. To solve your growth problem, solve someone else’s
Partnerships are an underused and effective way to reach more of your ideal customers. The key is to start by providing something of value.
Reach out to non-competing organizations that target the same audiences you serve. Instead of asking for what you need, begin by asking how you can help them solve or alleviate some of their marketing pains. The value you deliver will open doors to collaborations that can put money in your pocket.
2. Find influencers who target the same audiences
Similar to business partnerships, Start-Up Grind notes many industry influencers have more loyal audiences than brands, with access to thousands (or millions) more potential customers than a traditional B2B partnership. It’s why influencer marketing is now the fastest-growing online customer-acquisition method, reports Influencer Marketing Hub, with an average return of $7.65 for every $1 spent, or as much as $20 to $1 for top influencers.
Begin by researching who’s creating content and generating engagement with the audiences you target. Offer to send these contacts your product or service for free, then ask them to share their experiences with fans in exchange for a referral commission.
Similarly, guest posting on popular industry outlets gets your brand in front of those buyers and drives traffic to your website.
3. Focus growth efforts on the middle of your funnel
After acquiring new leads, moving potential customers across the goal line should be your #1 priority.
If you don’t do this already, begin building a consent-based email list and use an email marketing platform like Delivra to cultivate those leads by emailing them offers, educational content, exclusive promos and more.
Email marketing platforms also enable you to customize and automate communications for more valuable and seamless customer experiences.
4. Delight every customer into coming back
You’ve heard the stats: It costs five times more to acquire a new customer than to keep an old one, making customer retention a key and cost-effective way to keep your business profitable.
Beyond delighting customers at every turn of their buying journey, seek to also leverage their good experiences with referral programs that encourage (or even reward) them for bringing others along. With 84% of customers basing their buying choices on peer recommendations, find ways to encourage current or past customers to share their experience with you on review and social media sites.
Bonus: Your OneZone membership includes a myriad of opportunities to connect with your peers, potential partners and influencers. Make the most of your investment by joining us at an upcoming gathering.
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