Buyer behavior is changing, and so are the social media platforms that inform and sway their buying decisions. That cutesy cat post that earned you likes and hearts just a few months ago? It may do nothing to engage prospects today, lest you adapt to the evolving features, algorithms, expectations and dynamics feeding your audience’s social media addiction.

OneZone members and digital marketing experts Lorraine Ball of Roundpeg and Connie Nimmo Thorn of Propeller Marketing share five practices to help you woo more customers on social media.

​If there’s a gift we’ve been given from the recent abhorrent vandalism at the Shaary Tefilla Temple, it’s the less-than-subtle reminder that prejudice and hatred isn’t gone. Not from the world, not from our country and not from our communities.
 
As Governor Holcomb has shown, it’s provided some impetus for us to address the fact that Indiana remains one of only five states in the country without a hate crimes bill. While we’d argue it’s pretty disappointing we need any more reasons to get off that short list, it’s focused our attention, and provided us with an opportunity to get something done. We support the governor’s view.