TCU: We’re Here for You
A philosophy of “people helping people” is at the heart of our mission — and Teachers Credit Union stands ready to support those affected by the widespread disruption caused by the coronavirus.
We’ve put together financial relief measures for members who have been laid off or otherwise seen a loss in income. If you would like additional information, please contact TCU Business Services at (574) 344-4294 or by email at BusinesseServices@tcunet.com.
“There is no one-size-fits-all approach when it comes to determining which programs suit a small business,” said TCU Vice President of Business Services Anne Feferman. “It’s important that we work together with our business members to ensure they receive support tailored to their needs in navigating these unprecedented times.”
TCU remains focused on ensuring members make the most of available programs to withstand the stalled economic activity.
“We believe that no business should be ruined by the economic disruption caused by the coronavirus,” Feferman said. “TCU was founded in 1931, during the Great Depression, on a philosophy of ‘people helping people’ and that remains our primary mission.
Find out more about the relief measures TCU offers here: www.tcunet.com/Coronavirus-Update
Founded in 1931, Teachers Credit Union has grown into Indiana’s largest credit union with 54 locations and more than 300,000 members. As a cooperative bank, TCU’s profits benefit members directly in the form of better rates on loans and deposits, and generous rewards programs. TCU is also part of the CO-OP Shared Branch Network, offering members access to services at more than 5,600 credit union locations nationwide.
Tried & True Alehouse & Family Eatery is a locally owned, family ran restaurant. We pride ourselves on Scratch Made Food. Our second location at 4825 E. 96th Street has been open since January of 2019. We are currently operating as all other restaurants are during this crazy time. We are open for Curbside Carryout business Monday through Saturday 12:00pm – 8:00pm.
We are offering a limited menu at this time which includes Family Pack Heat & Serve Meals, as well as Individual Box Meals. We are also selling and filling growlers of our draft beer selection, most of which are locally brewed. One of our feature items is our highly popular Brussel Sprouts, we have that packaged as a Take Home DIY Kit. To see our current menu please visit our website at www.triedandtruealehouse.com. Please follow us on Facebook @triedandtrueindy and Instagram @triedandtrueindy for updates.
Click here to see their menu
Guiding Principles: Value-Based Marketing and Diagnostic Selling
We implement this by insisting that we always provide the user with something of true stand-alone value before we ever attempt to move forward with any sales-like gesture. The key here is to make sure the value-offer is truly beneficial to the consumer without any further engagement. This approach seems counter-intuitive to some, but there's a reason this methodology consistently produces two, three, and four times the average return on ad spend across campaigns worldwide.
Creating True "Stand-Alone" Value
Duckworth Design is a web design & development agency with a general love for digital marketing and online advertising. We are strongly guided by the principles of value-based marketing and diagnostic discovery before prescriptive selling. These ethical advertising methods are used within ours and our clients' websites and digital marketing campaigns.
Why Value Always Wins
The reason is a bit of a cliche: people really do buy from people they know, like, and trust. What creates more familiarity, likability, and trustworthiness at the very beginning of an advertisement? A campaign from a computer-repair company that only ever brags about being "The Best/Cheapest in Town" or a campaign from that same company with a downloadable PDF that gives you "12 Things to Check Before You Get Your Computer Serviced or Repaired." Our vote is in. Value always wins.
Why We Should Be Focusing on Creating Value in Our Advertising
This guiding principle is becoming more crucial than ever. Selling ethically and working to properly aid and serve your potential customers before money ever enters the conversation will create room for more loyal, engaged, and satisfied clientele. So when you're marketing and having sales conversations during this global crisis, practice empathy and aim first to help the other person. Help them discover if they need your product or service. If not, assist them by pointing them in the direction of other resources, people, or ideas that can ultimately end their struggle—market how you'd like to be marketed to. Sell how you'd like to be sold to.
If you'd like to schedule a sales-free discovery call, please click here.
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