Opening a women’s clothing boutique has been a dream for many years for owner, Melissa Butrum. Representing a men’s clothing line for 11 years, Butrum has traveled the Midwest going to various clothing markets and boutique shops and always had the desire to own her own boutique, catering to the busy woman. After a close friend’s untimely death due to breast cancer, Butrum realized that it was time to pursue her dream – as life is often too short. “I want to offer women a welcoming, relaxed environment to pop by and shop for fun, every day clothing items and accessories at an affordable price point,” said Butrum. Endeavor will offer footwear, graphic tees, dresses, denim and sweaters as well as a curvy section with sizes ranging from XL-3X. Monthly Ladies Nights and special events will be scheduled once the shop is open.
“We are thrilled to have Endeavor join the lineup of this exciting downtown. With the addition of Endeavor the Center offers the community a great variety of unique shopping options at all price points and appealing to all sizes and demographics,” said Melissa Averitt, senior vice president at Pedcor Companies.
“The Nash at Carmel City Center is the perfect location for Endeavor. With convenient access from Rangeline Road and the Monon Trail, along with all of the community events, I am excited to be among the urban environment that Carmel City Center offers,” said Butrum.
The Nash is located along the west side of Rangeline Road just south of Carmel City Center. Surface parking is available in front of the Nash along Rangeline Road and behind the building to the west. An underground garage (accessible from Rangeline Road) is also available.
About Melissa Butrum
Melissa Butrum, owner, is a mother, wife and local Carmel resident. Melissa has been in the fashion industry, representing a men’s fashion line for 11 years. After traveling the Midwest and visiting many boutique shops, Melissa is ready to launch Endeavor.
About Carmel City Center
Carmel City Center is a one million square foot, $300 million, mixed-use development located in the heart of Carmel, Indiana. A destination like no other in central Indiana, the project offers the appeal of a neighborhood and the vibrancy of a downtown. Carmel City Center features luxurious residences, specialty retail and restaurants and premier office space. Phase One includes 62,427 square feet of commercial space.
The following restaurants, retailers and offices are currently open in Carmel City Center: 14 Districts Weekend, Addendum, Bath Junkie, beauty + grace, Bike Line, Blue Bar, Brides of Carmel, Carmel Tailoring & Alterations, CenterBridge Partners, L.P., Century 21 Rasmussen, Christopher Scott Homes, Daphney Allen Skin Care, divvy, Eggshell Bistro, Fishman Fine Jewelers, Guardian Wells, House of Z, Hubbard & Cravens, InCycle, IndyFit, J.Benzal, Langton’s Irish Pub, Matt the Miller’s Tavern, Polleo Systems, Pure Concepts Salon, Silver Door Boutique Spa, Stratice Healthcare, The Yoga Studio and WestBridge Investments. Pedcor is also in various stages of lease negotiations with other restaurant, retail and service concepts.
The apartment units in the Residences of Carmel City Center opened in summer 2010. The penthouse condominiums are 93 percent committed. Law firm Drewry Simmons Vornehm occupies 16,500 square feet of office space in Carmel City Center. Future phases of Carmel City Center include additional residential and commercial space as well as a boutique hotel.
Carmel City Center is the location for The Center for the Performing Arts, which includes a 1,600 seat world-class concert hall named “The Palladium,” a 500-seat theater named “The Tarkington” and a 200-seat black box theater. The Center Green in Carmel City Center is also the home of the Carmel Farmers Market. This pedestrian-based master plan development is located at the southwest corner of Range Line Road and City Center Drive (126th Street). The Monon Greenway runs directly through the project. Carmel City Center was developed as a public/private partnership between the City of Carmel, Pedcor City Center Development Company and numerous developers.
About The Nash
The Nash, a three-story, $10 million mixed-use building, is just south of Phase I of City Center on the west side of Rangeline Road. It contains 30 one, two and three bedroom apartments on the second and third floors and 8,000 square feet of commercial space at street level.
Graeter’s Ice Cream is now open, which occupies the space on the south end of the building.
For more information, please visit www.carmelcitycenter.com.