Delivra has also enhanced the Google Analytics Integration for its Commerce software to allow clients to view and segment off a subscriber’s captures browse history. Users can target highly relevant messages based on a recipient’s browsing history when they click through to a site from an email. These emails can increase engagement from subscribers and improve ROI by offering a more personal experience.
Launched last quarter by the company, Delivra Commerce is a software package dedicated to e-commerce marketing automation and centered around integrations with Magento, Shopify and WooCommerce. Delivra Commerce represents a robust solution allowing for advanced post-purchase and shopping cart abandonment email marketing campaigns.
“It is integral we continue to evolve our software to aid sales, marketing and customer service teams in working together towards a better subscriber experience,” said Neil Berman, CEO of Delivra. “We are committed to providing customers with robust behavioral insights that allow for engaging, ROI-generating campaigns.”
Additional platform enhancements include:
A new flag event option to automatically include or exclude contacts in the next step of a drip campaign
Ability to view purchase data from shopping carts after sending out a split test to see which mailing was resulted in the most purchases
A new SMS link tracking capability, allowing users to understand which calls to action work best based on who clicks through embedded links
A new Wait for Event feature that allows users to wait indefinitely for a recipient to take a certain action before proceeding to the next step in the drip campaign
An improved Drag and Drop Editor interface that makes email building even easier
For more information on Delivra and its services, visit www.delivra.com or follow them on Facebook and Twitter.
Delivra is an email marketing software provider that has helped businesses execute effective marketing campaigns for more than 15 years. Known for its industry expertise and unrivaled customer service, Delivra helps businesses engage in meaningful conversations with customers that produce tangible results. Delivra empowers organizations to achieve business goals through a suite of professional services, including strategic campaign consulting, email design, content strategy and more. Delivra has
implemented dynamic marketing solutions for over 1,000 companies representing varying industries. Visit www.delivra.com for more information.
Ashley Eggert (Dittoe PR for Delivra) email@example.com or 317-202-2280 X 15