While measuring the performance of email marketing is always critical, visual measurement is equally as important as the numeric metrics. Delivra’s newly designed Clickthrough Heatmap provides tracking visuals for all mailing types, allowing users to see exactly what content item is being interacted with the most. The Clickthrough Heatmap is available for regular, split test, automated and triggered mailings.
Additionally, Delivra has made improvements to its SMS reporting. The streamlined report now mimics a standard mailing overview report with total and unique clicks added to gauge the effectiveness of SMS messaging. Users can also search SMS reports by keyword to assist in identifying the performance of a specific group.
Additional platform enhancements include:
- The ability to collect and export contacts that traversed a specific step in a drip campaign to add a direct mail piece to a campaign workflow.
- The addition of undo and redo buttons to the Drag-and-Drop Editor to design emails more freely
- The option to add Captcha to a sign-up form for new email list subscribers to prove they are a real person and to prevent bots from attacking subscription forms with fake email addresses
- The ability to add the same sign-up form multiple times on a user’s website to ensure the process is optimized
- The ability to control permissions of individual admins and their access to an account’s contacts, templates or the overall ability to send emails.
For more information on Delivra and its services, visit www.delivra.com or follow them on Facebook and Twitter.
Delivra is an email marketing software provider that has helped businesses execute effective marketing campaigns for more than 15 years. Known for its industry expertise and unrivaled customer service, Delivra helps businesses engage in meaningful conversations with customers that produce tangible results. Delivra empowers organizations to achieve business goals through a suite of professional services, including strategic campaign consulting, email design, content strategy and more. Delivra has implemented dynamic marketing solutions for over 1,000 companies representing varying industries. Visit www.delivra.com for more information.