INDIANAPOLIS (December 1, 2015) – Email marketing service provider and strategic campaign consultancy Delivra has unveiled the next evolution of its platform.
Because marketers capture email subscribers across numerous online channels, they require performance metrics that can determine the most successful channels for growing their contact lists. Within Delivra’s new platform, marketers can capture where each new subscriber came from to create new segments and produce tailored messages relevant to the referral source.
“Data is only valuable when it provides strategic insights that can lead to better results,” said Neil Berman, CEO of Delivra. “Delivering the heightened ability to measure engagement and source traffic is an integral part of creating more meaningful customer conversations.”
“Delivra’s recent upgrades allow for our marketing efforts to not only generate brand awareness and reputation building for our clients, but they also effectively generate leads and identify prospects who are showing the most interest in their content,” said Jim Anthony, a content marketing consultant for So-Mark Consulting. “This is powerful information for any small business to be able to offer to their business development or sales teams.”
In addition to the aforementioned enhancements, the new Delivra platform fully integrates SMS functionality to further multi-channel customer communication. A drag and drop forms feature has also been introduced for creating, editing and updating subscribe forms—no HTML expert needed. Clone emails are also possible—with or without adjustments—to send to the same or entirely different subscriber group.
With its three-stop process of listen, formulate, implement, Delivra brings unparalleled customer service, and strategic support to assist organizations in achieving their marketing goals. Since it was founded in 1999, the company has implemented dynamic email marketing solutions for nearly 500 diverse companies.
For more information on Delivra and its services, visit www.delivra.com or follow them on Facebook and Twitter.
Delivra is an email marketing platform that has helped businesses execute effective marketing campaigns for more than 15 years. Known for its industry expertise and unrivaled customer service, Delivra helps businesses engage in meaningful conversations with customers that produce tangible results. Delivra empowers organizations to achieve business goals through a suite of professional services, including strategic campaign consulting, email design, content strategy and more. Delivra has implemented dynamic marketing solutions for nearly 500 companies representing varying industries. Visit www.delivra.com for more information.