Catching back up with OneZone members and digital marketing experts Lorraine Ball of Roundpeg and Connie Nimmo Thorn of Propeller Marketing on their best practices to help you woo more customers on social media in this "part two" of our blog series: Invest in greater reach and build and nurture your email list!
Buyer behavior is changing, and so are the social media platforms that inform and sway their buying decisions. That cutesy cat post that earned you likes and hearts just a few months ago? It may do nothing to engage prospects today, lest you adapt to the evolving features, algorithms, expectations and dynamics feeding your audience’s social media addiction.
OneZone members and digital marketing experts Lorraine Ball of Roundpeg and Connie Nimmo Thorn of Propeller Marketing share five practices to help you woo more customers on social media.
As Governor Holcomb has shown, it’s provided some impetus for us to address the fact that Indiana remains one of only five states in the country without a hate crimes bill. While we’d argue it’s pretty disappointing we need any more reasons to get off that short list, it’s focused our attention, and provided us with an opportunity to get something done. We support the governor’s view.
Among the most prevalent topics discussed by the Hamilton County Business Issues Committee (consisting of all four county chamber presidents and one business representative) is infrastructure. On their current radar:
On July 18th, the Alcohol Code Revision Commission had their first of five meetings. If you are looking for the words “cold beer,” you won't read them here, nor in the minutes of the meeting. What is the purpose of this group? If you go to the website, it says they have three primary functions:
To protect the economic welfare, health, peace and morals of the people of this state
To regulate and limit the manufacture, sale, possession, and use of alcohol and alcoholic beverages
To provide for the raising of revenue
The “what we do” is probably not why you are reading this; you want to know what happened.
The OneZone Board of Directors are dedicated and active member volunteers, who serve as ambassadors for our 1,300 members and provide guidance and direction for the Chamber. Board Member Courtney Lloyd of STAR Financial Bank, Chair-Elect, has been active in the Chamber for over ten years. Her leadership roles have ebbed and flowed, but at the center has always been a desire to have an impact for her fellow members and the communities that OneZone serves.
Virtual learning has emerged as a cost-effective training, ongoing education and engagement tool for many businesses, limiting your need for printed materials, additional meetings and expensive onsite facilitators. It can also reduce a hidden budget drain and headache for business leaders: employee turnover.
With the cost of replacing a skilled employee reaching an estimated 1.5 to 2 times their annual salary, it’s no wonder this is a sore spot for businesses. Creating a readily accessible virtual learning system for your employees can prevent and counter those losses.
Below are three ways virtual learning systems help you retain employees while growing their skills and value to your organization over time:
Life was simple back in 2017 when you could walk into one of two Ricker’s convenience stores and order a burrito and beer. Eventually, the state cried “foul!” There was discussion about a “loop-hole” in the Indiana alcohol laws that Ricker’s had walked through.
How to solve this crisis? The answer from the General Assembly was to form a committee, and the Alcohol Code Revision Commission was born. Former State Senator Beverly Gard, appointed by Senate Pro Tem David Long, was named chair of the commission. Recently Speaker Brian Bosma replaced Gard with former State Representative Bill Davis. We hope that this change in leadership does not also signal a change in momentum for the commission.
“We can’t find enough qualified workers.” It’s a common grievance we hear from OneZone members — just ask any business owner or talent recruiter. Indeed, wooing top talent is getting harder and taking longer as market dynamics, worker behavior and expectations shift. Gartner, a global research firm, reports vacant positions can cost employers $500 per day, on average. In a scenario where it takes 60 days to fill a position, that daily cost can snowball to $30,000 or more.